How to Set Up an Answering Service or Call Capture Service for Your Investing Business

Now with all of our marketing efforts, whether the signs or the ads in the newspaper or flyers, whatever it is; we have all the calls go to a special toll free number and it goes to an answering service. I have included an answering service script for you to give your answering service. There is no way I could create a machine to handle all of these calls that come in. I used to have them come to my cell phone and people would call and leave me a message. I would call them back, leave them a message, they would call me back and leave me message; by the time we talked, five minutes into the conversation the house is worth $150,000, they owe $145,000, they are current on their payments and they are not motivated to sell so it was a huge waste of time. So what I have done is prepared an answering service script for you to use and give to your answering service so they can ask several key questions and that way you will know the answers ahead of time and the answering service will e-mail every lead to you that called in with the answers to those key questions. Now bear in mind, some people may not answer all the questions; and that goes to show that it is very important not to ask too many questions and get too personal on the first call. But if you will ask a few key questions, that way you will know whether or not you actually need to return the phone call at all. To save lots of time and effort, I would suggest using either an answering service or a call capture service to handle the leads that come in, especially if you still have a full or part time job. The biggest difference in the two is that with the answering service the caller will always speak to a live person instead of a voice mail. With call capture, the caller’s phone number is always captured whether they leave a message or not. Also, with the call capture, you can set up multiple mailboxes and give the caller options when they call. This is great if you are buying houses as well as selling or renting. When you look at the sample scripts you will see what I mean. By using my scripts that have been proven over time, you will be able to spend your time on the leads that are truly prospects and not suspects. For example, say you get a call from a seller that has a $100,000 house, they owe $95,000 on it, they are current on the payments and they have no circumstances that force them to move very soon. This call in can simply be deleted from your email inbox and you never have to spend any time on it. WOW! What a time saver. Say this same person calls your ad but instead of the call going to an answering service or call capture number with a detailed script, they call your cell phone and leave a message. Then you have to spend time returning the call, building rapport, getting them to like and trust you and then you find out that you can’t buy their house. What a waste of time and effort. Now multiply this times ten to twenty calls a week. This also eats minutes on your cell phone! Let’s break down the benefits of each of these methods.
Answering service: The main benefit, as mentioned previously, is that the caller gets to talk to a live person. You get less hang ups with this method. If you are buying, selling and renting then you can give the answering service multiple scripts for each type of call. You need to have the service email the calls to you as they come in. This is very important. Remember that, until they get you on the phone, they will continue looking for someone to help them. If the caller could be a prospect and not just a suspect then you need to call them back right away. Remember to build rapport and get the caller to like and trust you first, and then you talk about how you can help them. I like to ask the caller, ”How can I help you?” This puts you in a position of them trying to sell you instead of the other way around. I have included not only the answering service scripts but also the script you use once you get them on the phone in this course.

Call Capture: Call capture is basically a very sophisticated voice mail system that captures the caller’s phone number when they call. It works even for non-published and caller ID blocked numbers. Is this great or what? The other great thing is that you can set up multiple mailboxes. For example, let’s say that in your message you say, “If you are calling about a house you have for sale please press 1. If you are calling about a home you saw for sale, please press 2, and if you are calling because you would like to rent one of our nice homes, please press 3.” Notice that I use the word house when I’m buying and home when I’m selling. The reason for this is that subliminally a home has more value than a house. Have you ever heard someone say, “There’s no place like house”? I don’ think so. Check out and use the proven scripts I have provided for you. I have also provided some call capture services that you can use in the list of bookmarks.

I hope you have enjoyed this article taken from my course called the Ultimate Buying and Selling Machine! which teaches how we buy and sell 5-10 properties a month, have them sold in less than 2 hours and never leave the office or look at them. For many more articles and a 10 part ecourse on how to create your own Ultimate Buying and Selling Machine! as well as over 50 training audio recordings you can listen to online, download and collect, simply go to www.LarryGoinsFreeOffer.com where you will gain instant access to all of this and 51 Exclusive Editable real estate investing Forms and Documents all FREE! You will also get two FREE real estate investing eBooks, A free Personal Coaching Profile to help you jump start your real estate Investing, FREE Nationwide Wholesale Property Listing Notification, FREE Weekly Training Teleconferences with Different Topic Each Week, FREE subscription to Larry Goins “Almost” Weekly Investing Newsletter, FREE Admission for Two to Investor Palooza 3 Day Training Event, FREE Admission for Two to Larry Goins 3 Day Boot Camp, Plus over 31 Exclusive Articles on real estate Investing and Much More! Just go to www.LarryGoinsFreeOffer.com. Thanks and I look forward to working with you, Larry Goins