Marketing Your Real Estate Business With Flyers And Post Cards

Next thing you want to use to promote your business is flyers. One of the key things about flyers is you don’t want to waste any part of the flyer. If you are buying houses, put that on one side; and if you are also renting or selling houses, whether you are wholesaling them or retailing them, you want to put that on the other side. So you are not wasting any side of the flyer. Where can you put them out? You can put them out at laundry mats, convenience stores, anywhere you go. You can also use sources like Val-Pak, Advo, grocery store inserts, or you can contact a newspaper and ask them about inserting a flyer in there. You can also look in your local Sunday paper at all of the sale papers and along the edge is the contact information for who publishes the advertisements. Simply contact them and see how much it will cost to get your flyer into their insert with all of the other national advertisers. You can target certain areas and certain regions, which is pretty good. Be a little creative with those. Use fluorescent colors, anything to make your flyer stand out and be unique. Put pictures on it, put a picture of yourself, a picture of a property, but again, be different. You can also create a flyer on card stock (Tell your printer 7point High Bulk) and you can put on it a form where someone can fill out the bottom form part and drop back in the mail and it will automatically be sent to you with a business reply mail permit. You can contact your local GMF (General Mail Facility) and go meet with them to get a business reply permit. Now when you hand out or mail your flyer, the person can simply fill out your form at the bottom for more information and drop it in their mailbox and it will be sent to you automatically. You simply deposit some money with the GMF and then they will let you know as your balance gets near zero. Remember, when advertising, you have to be consistent. Don’t think you are going to get all of the leads you need after one ad in the paper. I have included some sample flyers on the forms disc for you.

Post Cards

The next way you can market your business is through postcards. There are a lot of different types of postcards. I have included several samples of the ones we use here. Who can you mail them to? You can mail them out to properties that are under code enforcement, properties that are in foreclosure, heir property, out of town owners or Section 8 landlords, to name a few. That is public information; by the way, you should be able to get that at your local City Section 8 Office. Get a mailing list of Section 8 property owners; sometimes those are “don’t wanter” landlords. Get a list of the out of town owners from the tax assessor’s office. You can get a list of foreclosures from a listing service. I have included some in the bookmarks for you. On postcards, be sure to use bright colors. Sometimes you can use over sized postcards, but the good thing about a postcard, it is cheaper to mail than a letter and it is already open. You do not have to worry about whether or not they have opened your mail. Make them generic so you can fill in the name as you see on our sample, but print your own. If you have a copier, just get 8-1/2 by 11 cardstock, print and get a paper cutter. That is a lot cheaper than paying somebody, unless you want to use full color, which also pulls very well; so you might want to try that as well. You could also pay someone else to do the dirty work creating the post cards so you can do more productive things.


You can also market multiple items, properties and services on one post card by using a voice mail service. We use www.FreedomVoice.com. You can list several items the person may be interested in and give an extension for each item so when they call they simply enter the extension and receive a pre recorded message about that subject. I have included a copy of a post card like this for you on the forms disc although we now use an answering service instead of voicemail with extensions. Below are a couple of our sample post cards including one with multiple extensions. You can see how the one with the multiple numbers can help you promote any of your businesses or services. This is an awesome idea. Please go out and use it for yourself.


I hope you have enjoyed this article taken from my course called the Ultimate Buying and Selling Machine! which teaches how we buy and sell 5-10 properties a month, have them sold in less than 2 hours and never leave the office or look at them. For many more articles and a 10 part ecourse on how to create your own Ultimate Buying and Selling Machine! as well as over 50 training audio recordings you can listen to online, download and collect, simply go to www.LarryGoinsFreeOffer.com where you will gain instant access to all of this and 51 Exclusive Editable real estate investing Forms and Documents all FREE! You will also get two FREE real estate investing eBooks, A free Personal Coaching Profile to help you jump start your real estate Investing, FREE Nationwide Wholesale Property Listing Notification, FREE Weekly Training Teleconferences with Different Topic Each Week, FREE subscription to Larry Goins “Almost” Weekly Investing Newsletter, FREE Admission for Two to Investor Palooza 3 Day Training Event, FREE Admission for Two to Larry Goins 3 Day Boot Camp, Plus over 31 Exclusive Articles on real estate Investing and Much More! Just go to www.LarryGoinsFreeOffer.com. Thanks and I look forward to working with you, Larry Goins